Driven & passionate creative leader with 13 years in retail & 3 years in consumer packaged goods.
:: Oversaw internal creative team creating all digital, print & packaging creative for Sargento Foods. Drove to create continual evolution of the brand with cohesive creative & brand voice across channels from social to shopper marketing to broadcast.
:: Directed creative for Kohl’s Department Stores' digital channels from concept to final design, branding to promotion.
:: Oversaw team of 30+ creatives that created all emails, homepage, site creative, mobile, app, display ads & brand experiences.
:: Directed 300+ active projects at a time that totaled over 4,000 digital projects per year.
Thrives on strategic thinking & strong partnerships in a fast-paced environment. Skilled in building successful & efficient teams that drive results through insightful creative, strong teamwork & sound processes. Pivotal player in personalization & curated storytelling by keeping customer behavior key to all creative plans. Passionate about continual partnerships with strategy, media & analytics teams to bring complex promotional messaging & brand storytelling to life through digital & across all channels.
