Buy Online. Free Store Pickup.

Original ask was to create a very vanilla, informative email about how buy online with free store pickup logistically worked. Knowing that this was a marketing email going to 35M+ customers I persuaded the strategy teams to allow us to have more fun with this series of emails & garner more attention on why you may want/need to use BOPUS & less about the logistics. Kohls.com did a great job of explaining the how upon click through so here I wanted to explain the why... and really how many retailers have BOPUS that customers generally get the jist on how to do it. Campaign was well received internally & by customers. I was personally really happy that upon digging into the strategy the creative was pushed to be more than the original intent.