Jockey Bra Launch

From concept to code, designed & executed the website & digital marketing for the product launch of the Jockey Bra. The site included many pages with the added challenge of brand-right but in-depth explanation of the innovative fitting system. I designed all emails & was pivotal to driving strategy on send cadence to ensure adequate storytelling. This project was especially fulfilling to fully design all digital tactics for the Jockey Bra launch from start to finish & then also further iterate on site design the following season based on product success & customer feedback.