Personalized Outfitting

Directed a rush email campaign idea direct from senior leadership to test a personalization effort targeting the idea of outfit of the day. Strategy coming into the ask was minimal & to create 10 looks to send to past purchasers of key brand segments within athletic, modern, modern classic, classic & contemporary. Personally pulled images from existing product laydown photography throughout catalog, social & Kohls.com product shots to curate looks & event ideas. Curated outfits based on very selective brands within each segment. Created a consistent look & feel to the emails for branding & executional efficiencies. Partnered with merchants & pricing operations to ensure adequate inventory & pricing accuracy. Worked with final designer to direct animation.