A huge undertaking & partnership across the company, the Sargento Careers & Corporate websites needed to be created. When I came on board there was a brand look & feel they wanted to use & had one site in use with outdated information & creative. I (& subsequently my team) put lots of research & time into interviewing departments that needed content included, developing sitemaps & user experience, creating wireframes, art directing content & more. As important, was the collaboration with Phenom People for the careers site & a previously chosen outside digital agency for final design & development of the corporate site.
The differentiation in content needs across the two sites was important to the strategy while keeping cohesion across the branding & tone of who Sargento is on a company & employer level.
