Innovating social channels through visuals featuring thumb-stopping cheesy goodness & thoughtfully crafted engaging copy. Continually leaning into brand-right social trends, popular recipe & seasonal content, new product launches with a sprinkle of fun with the only KPI being consumer engagement! Working with media partners early on to develop strategies & content themes, concepting & directing with our rockstar senior designer & production studio has led our team to create visually appetizing, well-testing & relevant social content.
Pinterest creative content with heavy focus on recipe inspiration
Facebook & Instagram creative content with focus on product awareness, recipes & community engagement
With brand managers, agencies & corporate oversight it was increasingly important to establish a tone of voice & content strategy for Sargento's social channels. In the past they had made content & worked through any feedback but having a framework agreed upon ahead always leads to faster approvals & more efficient work. How much humor are we comfortable with? When can we a bit more real & authentic - especially with the move into marketing to families with kids? Just some of the questions that absolutely needed a brand guide to facilitate. Below is an excerpt of the social brand guide...